How Better Data Helps

Revenue Operations

Eliminate data silos and unify your operations, marketing, and sales by establishing a single, accurate, up-to-date source of truth across your entire revenue organization.

Corporate Linkage

Understand parent/child relationships between businesses down to location-level detail, and quickly identify companies that are subsidiaries of larger organizations or have recently merged or been acquired by another business entity. Gain a simple way to answer the question: ‘How are these company locations related to each other?’

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Sales Intelligence

Don’t spend another second trying to chase down the data for every lead, account, or contact in your CRM. We’ve done that work for you, uncovering sophisticated company insights on over 100 million companies, and verified information for over 70 million contacts, delivering them at your fingertips through the EverString Audience Platform™, webhooks, or easy, seamless API integration.

Customer Example:
Uber for Business has many more website visitors than form fills. So, they wanted to fill in the blanks on the companies engaging with their site. They turned to EverString to integrate a real-time enrichment and scoring system that automatically qualified and routed leads, based on specific data points. If the lead wasn’t quite ready for sales, the rules would automatically route it to marketing to further develop the interest before engaging sales. For Uber for Business, enriching inbound data from their web forms with EverString’s broadest, most accurate business data paired with a super-fast enrichment process helped save hundreds of staff hours each month. To ensure all departments received the necessary information to optimize the workflow, data automatically mapped to certain data fields within Salesforce and Marketo. Marketing qualified leads that come inbound can now be trusted by sales because of such an effective lead qualification process. read more

Banking & Finance

Access the business data you need to identify and evaluate credit risk more effectively. We’ve unified the nuance of human knowledge with the speed and reliability of a machine to deliver accurate scores, signals, and models, helping you develop informed and accurate credit risk assessments every time.

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Enrichment

The EverString Enrichment API™ matches account data in real-time, automatically routing all of your inbound visitors to the right representatives and eliminating unnecessary fields on your website. Enrich your account records with the richest, most reliable B2B information at your fingertips.

Customer Example:
One of the world’s most popular file sharing and storage platforms generates a high volume of inbound visitor traffic via form fills. In order to optimize the visitor’s experience, each form is kept to a minimum, (e.g.: requesting only name, email, company). The revenue team needed a data enrichment API that could provide the highest match-rate on the broad coverage area, and could include the most nuanced attributes they would need to properly evaluate and route each incoming lead. EverString’s smart match algorithm matches and enriches 24×7, providing unlimited access to API pulls. This enabled the team to classify and route accounts in real-time, and better support the customer’s experience from marketing, to sales, and into customer success. The team was able to identify incoming leads with particularly high storage needs, such as schools, technology companies, etc. and route them to the right team for upselling. They found that other data providers either limited the number of API calls they could perform each period, or they’d incur extra charges per call. With EverString, teams get unlimited API access, no hidden fees or limitations. Daily API calls enriched their accounts faster and with better accuracy. read more

Explore How Data Science Is Transforming Team Success

The leading B2B brands are achieving best-in-class results with modern data from EverString. Browse by job function to find data use cases, customer success stories, tools, resources, and advice to elevate your performance.

MARKETING

    Using data to enhance content personalization, email marketing, direct mail, and digital advertising.
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SALES

    Leveraging data to improve territory planning, sales prospecting, social selling, and account personalization.
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ANALYTICS

    Enhancing analytics with quality data, matching & enrichment, advanced insights, and modeling.
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