Data-driven marketers are continually mining customer data—whether company-generated or sourced externally—to revise and refine their understanding of who their target accounts are, where they are, what they’re looking for, and what will motivate them to make a purchase.
Learn how taking a data-driven approach to marketing can help you:
• Automate researching and prospecting
• Identify best-fit accounts
• Deliver hyper-personalized messaging