In this ebook we’ll talk about ABM and how to kick off your ABM strategy. It all starts with content!
It’s our goal that you’ll walk away at the end of this ebook with the following:
• A brief overview of what ABM is and why it’s so important
• The critical role of content marketing in any sound ABM strategy
• The three (3) tiers of ABM
• The content marketing programs associated with each tier