Building a great go-to-market strategy requires B2B companies to have deep insight into their target audience, what their pain points are and what information they need to accelerate purchase decisions. But creating targeted, resonant campaigns that drive revenue in today’s digital landscape is difficult due to the inundation of data that is available on prospective customers.
This E-book from EverString and Demand Gen Report explores how the FIRE methodology provides a blueprint to pinpoint the best prospects. Points we will explore include:
- A closer look at FIRE, including an examination of each of its steps – Fit, Intent, Recency and Engagement
- How B2B businesses benefit from the FIRE methodology
- How data intelligence impacts engagement
- How FIRE fits in the ABM stack