Direct mail is a powerful resource, even in this digital age. In fact, a campaign that includes a good direct mail strategy is 40% more likely to deliver top-ranking acquisition levels than a campaign without any direct mail at all.
But what’s a good campaign if you aren’t reaching the right people? Even the best direct mail campaigns won’t yield strong results if they don’t have the Modern Data to support them.
This eBook examines the two keys to developing a good direct mail strategy: the right audience for your mail, and the right mail for your audience.
Learn how to:
• Segment your direct mail audience
• Craft your direct mail strategy
• Track, analyze, and measure direct mail ROI