In this video, Shonal Narayan, Sr. Director of Marketing for EverString gives an in-depth look at how each component in the FIRE Methodology supports an effective GTM strategy.
By combining Fit, Intent, Recency, and Engagement, you can identify precisely when your ideal customers are doing heightened levels of research around your product or service, and which message will resonate best.
You’ll hear how customers like Terminus and EverString have operationalized that into their ABM strategies.
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