Artificial Intelligence (AI) is becoming more prevalent as a component of marketing technology solutions. The promise for AI seems huge in part by what people think it is, what it can do, and what others say about it.
EverString and Heinz Marketing conducted the first ever survey to understand how B2B marketers view AI currently and how they envision using AI as a strategic tool to help meet their goals and objectives.
Key findings from the survey include:
B2B marketers are generally unclear of what AI means and the potential impact it could have
Marketers are not confident in using their data to achieve business goals
71% of marketers are interested in using AI for personalization