There’s a good chance you’ve heard of account-based marketing (ABM) and how it’s taken the B2B industry by storm. It’s all about focusing on the accounts and contacts that deserve your attention the most. Social strategies are definitely important as you get your ABM strategy off the ground. In this step-by-step guide to an account-based social strategy, you’ll learn how to:
• Select the right accounts and contacts for outreach
• Find out how to “listen” to your target accounts on social media
• Learn how to build better business relationship on social media
• Hone in on your target accounts with social ads
If you’re doing ABM, social selling is an integral part of your strategy. Follow this guide and find out how to get started.