There’s never been a more exciting time to be in B2B sales and marketing. With the rise of “account-based everything,” teams have more insight into their total addressable market and ideal customer profile. But you might be wondering: How does account-based strategy tie into sales development?
In this step-by-step guide, we’ve partnered with Engagio to walk you through:
- The rise of account-based thinking
- The who, what and where of account-based sales development
- ABSD metrics
- SDR tools and technology
Smart prospecting just got a whole lot easier. Access your guide below to get started with an ABSD strategy.