Account-based marketing helps marketers truly uncover what separates a bad lead from a good one by assessing company fit. In short, it helps you become hyper-focused on whether or not a lead’s company is a business you can actually sell into.

Creating an account-based content strategy is a great way to kick off your ABM efforts. Through this guide, you’ll learn how to:

  • Identify the right accounts to go after with an ABM strategy
  • Tier accounts in order to dedicate the right amount of your teams’ efforts toward the right companies
  • Create relevant content for your target accounts
  • Content strategies that can help you guide your best accounts through the buyer journey

Content is all about engagement – and with an ABM strategy it can help you become even more targeted on the best companies for your business. Watch this on-demand webinar to find out more.