Account-based marketing helps marketers truly uncover what separates a bad lead from a good one by assessing company fit. In short, it helps you become hyper-focused on whether or not a lead’s company is a business you can actually sell into.
Creating an account-based content strategy is a great way to kick off your ABM efforts. Through this guide, you’ll learn how to:
- Identify the right accounts to go after with an ABM strategy
- Tier accounts in order to dedicate the right amount of your teams’ efforts toward the right companies
- Create relevant content for your target accounts
- Content strategies that can help you guide your best accounts through the buyer journey
Content is all about engagement – and with an ABM strategy it can help you become even more targeted on the best companies for your business. Watch this on-demand webinar to find out more.