Direct mail is a powerful tactic, even in this digital age—but it doesn’t work without a killer strategy.
Kristen Wendel, Director of Marketing Operations and ABM at FullStory, discusses how her team created a successful and scalable direct mail strategy by harnessing the power of modern data.
Here’s what you’ll learn how to do:
• Use modern data to segment and prioritize your audience
• Determine what to send, and the best time to send it
• Track, analyze, and measure the ROI of direct mail campaigns